Pricing
My approach to charging fair, honest prices for my software.
One real human. No team. Zero investors.
The way my apps come to life is unconventional by industry standards. I work alone, making decisions driven by my principles and users’ needs—never by investor pressure. Thanks to this independence and my dedication to engineering and design excellence, I create opinionated, sharp-edged apps that shape the culture of software on Apple platforms. When you purchase one of my apps, you’re getting an artifact of true craftsmanship.
Bringing software of this quality to the public, and maintaining it, takes a lot. Even an outstanding product needs strong marketing to succeed. With new operating systems released annually, apps frequently require significant updates to remain compatible. You rightly expect dedicated and timely support. Bugs need to be taken care of. And let’s not even start with the effort required to deal with German bureaucracy. In short: For me, a 70-hour work week is standard. Finishing the first version of an app usually takes me six to nine months of full-time work. After launch, new features and maintenance continue to demand time. This isn’t meant as a complaint, but as perspective. I find the whole process intellectually challenging and I genuinely enjoy it. Building apps at this depth is a serious commitment that few can sustain over time, and it’s what makes them truly valuable on many levels.
Honest, fair pricing
I don’t offer free apps because it’s not sustainable. My app prices are set to reflect a fair balance between the value they provide to you and the effort it takes to deliver and maintain them. Most of my apps are sold as a one-time purchase, because I like the idea that users truly own their tools. However, in some product categories, ongoing development makes subscriptions necessary for sustainability. Some prices may increase over time—for example, when major new features are added and the value of an app grows as a result. To keep pricing equitable, prices may vary slightly by region and currency to reflect local purchasing power.
No discounts
I stand against artificially inflated prices, because routinely offering “discounts” means a product is overpriced the rest of the time. Instead, I want everyone to get the best experience. Consistent pricing is where that starts. All the prices you see on the App Store are the lowest I can justify. That’s why the best time to buy one of my apps is always: right now. In this spirit, I also don’t negotiate individual discounts, as the workload required on my end can’t be reduced either—and it would give some people an unfair advantage. Besides that, the App Store doesn’t technically support offering personalized discounts anyway.
No trial versions
I understand that anyone interested in an app wants to get the fullest possible picture before deciding to buy. That’s why I explain all features in as much detail as possible on my product pages. For each of my apps, I also create videos that show the app in action and walk you through how it works.
I avoid offering trial versions. Providing them requires significant additional development effort (including notarization, licensing, and anti-piracy measures). That’s time I’d rather invest in building actual features.
Trial versions also come with other downsides. Unfortunately, demo users tend to leave disproportionately negative reviews. These, in general, don’t reflect the quality or usefulness of the product itself, but instead criticize pricing or advertise alternatives, which is misleading and can seriously harm an app’s visibility. On top of that, trial versions generate a noticeably higher volume of support requests from users who ultimately don’t purchase the app. Here too, I prefer to use my limited capacity wisely: I want paying customers to receive priority when it comes to support.